In the summer of 2010 two hundred and sixty brightly painted life-sized fiberglass elephants appeared across London.
Part of an innovative campaign to save the endangered Asian elephant, the outdoor art event, aptly named The Elephant Parade, was organized by the charity group Elephant Family. The elephants were decorated by a number of artists, celebrities and designers including Emma Sergeant, Storm Thorgerson, Jack Vettriano, Lulu Guinness and Julien MacDonald.
The campaign was aimed to highlight the plight of the Asian elephant, whose numbers have declined by around 90 percent in the past 100 years Select for additional images.

Every year at Snugbury's farm in Cheshire, families and neighbours come together to make a giant straw sculpture which stands through the summer. As part of its 60th anniversary celebration of the Festival of Britain, Southbank Centre invited Pirate Technics to transplant this remarkable countryside tradition to the city. Pirate Technics chose an animal  that captures the essence of British wildlife today, encouraging people to look differently at the South Bank of the Thames, as they did in 1951.